Almost every business ranks well at its own address. The question is whether you still rank from the other side of town, where most of your customers actually are. We measure that on a grid, fix what the grid exposes, and show you the map again 30 days later.
The thing nobody tells you
Google weighs three things for a local search: relevance, distance and prominence. Distance means the result changes as the searcher moves, so “we rank number three” is only true at whatever spot it was checked from. Check from four miles away and the answer is often completely different.
Categories, services, the words on your site. A tree company with one generic services page is less relevant for “palm tree trimming” than one with a page about it.
You cannot move your business. What you can do is be strong enough on the other two that you still show up further out, which is exactly what the grid measures.
How well known Google thinks you are. Review count and recency, a profile that gets worked on weekly, and consistent listings across the web.
How we measure
We run your target search from every point across your service area and record the position returned from each. That produces a heat map: green where you are in the top three, red where you are not found at all. It is uncomfortable the first time, and it is the only honest picture of local visibility.
A real before-and-after from one of our clients — 169 grid points, 30 days apart — is on the case studies page.
What we actually change
Questions
Regular SEO competes for a search made anywhere. Local SEO competes for a search made near you, which Google decides largely on relevance, distance and prominence. Distance is the one nobody controls, which is why local results shift as the searcher moves and why one rank number tells you very little.
Usually 30 to 90 days for visible movement on the grid. A brand-new business often moves faster than an established one, because there is no history of neglect to undo first.
The profile can generate calls on its own, but the two feed each other. Google reads your site to work out what you do and where you do it, so service pages and area pages raise the profile’s relevance.
No, and be careful with anyone who does. Nobody controls how far away the searcher is standing. What we control is relevance and prominence, done consistently, and that is what separates two otherwise identical businesses.
Local SEO is delivered through our Google Business Profile plans, which start at $500/mo month to month. The optimization page has the full line-by-line breakdown of both plans.
Book a free 15-minute call. We will run a geo-grid scan of your business against your closest competitors and show you exactly where in the valley you are invisible.
No card. No commitment. Just a plan.
EVOXED