Reviews are the one asset that compounds: they lift your Map Pack ranking and they decide who gets called out of the three businesses Google shows. Most owners know this and still ask maybe one customer in ten, whenever they remember. We make it systematic.
Why it moves the needle
Most services only do one. Reviews are unusual because they work on the algorithm and on the human being at the same time, and the second one is where the money actually is.
Count, rating and recency all feed the prominence signal in Google’s local ranking. Recency matters more than people expect — a steady trickle beats a burst two years ago.
Three businesses show in the Map Pack. The one with 94 reviews at 4.8 gets called over the one with 11 at 5.0, almost every time. Ranking without reviews just gets you seen losing.
Unlike ads, a review you earned in March is still working in December. It is the only marketing asset you own outright that keeps returning without further spend.
What you get
You are not buying a dashboard and being left to run it. The tooling exists so we can do the work, and you see the results.
Read this before you hire anyone
A lot of review software sells a “negative review filter”: survey the customer first, send the happy ones to Google, quietly route the unhappy ones to a private form. It is pitched as protecting your rating. It is review gating, and it is not a grey area.
So the request goes to everyone who used you. Sometimes that produces a review you would rather not have. That is the cost of a rating anyone believes — and a well-written public reply to a bad review has sold more jobs for our clients than the review ever cost them.
The one everyone worries about
Not in a monthly report three weeks later. The window where a reply still changes the outcome is short, and most of the damage from a bad review comes from it sitting there unanswered.
Calm, specific, no excuses, no legal-sounding boilerplate. It is not written for the angry customer — it is written for the next hundred people who read it while deciding whether to call you.
A fair number of customers update or remove a review once the problem is actually handled. And where a review genuinely breaches Google’s policies — a competitor, someone who was never a customer, off-topic abuse — we report it. We cannot get one removed for being negative, and we will not pretend otherwise.
What it costs
There is no separate review-software subscription stacked on top. The portal, the QR code, the automation and the managed responses are all part of Run at $700/mo, alongside the weekly profile work and the 60+ directory listings.
Questions
No, and nobody legitimately can. Screening so only happy customers get asked, or intercepting negative feedback before it reaches Google, breaches Google’s review policies and the FTC’s 2024 Rule on Consumer Reviews and Testimonials, which carries civil penalties per violation. An agency offering this is selling you their risk. We ask everyone and answer whatever comes back.
Yes. Count, rating and recency all feed the prominence part of Google’s local ranking. Recency is the one people underrate — a steady trickle beats a burst two years ago, which is why this has to be systematic rather than occasional.
SMS and email after the job, to every customer, with one polite follow-up if there is no response. The link lands on a review page in your branding, so nobody wonders whether it is a scam.
We can report reviews that genuinely breach Google’s policies — spam, a competitor, someone who was never a customer, off-topic abuse — and a portion do come down. We cannot remove one for being negative, and anyone promising that is not being straight with you.
No. The portal, QR code and automation are part of the Run plan at $700/mo. No separate tool subscription on top.
We work back through them. Answering a two-year-old review still helps — it shows anyone reading the profile that someone is home, and Google sees an active profile rather than an abandoned one.
Book a free 15-minute call. We will compare your review count, rating and recency against the businesses ranking above you, and show you the gap you actually need to close.
No card. No commitment. Just a plan.
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